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MGA Entertainment and Ioconic launch L.O.L. Surprise NFT platform in 20,000 retail stores worldwide



Toy company MGA entertainment announced Tuesday that the first nonfungible token (NFT)-based cards for the L.O.L. Surprise trading card game are now available for purchase.

The company entered into a partnership with digital asset consultancy firm Ioconic in September and now hopes that the $25 billion L.O.L. Surprise brand will succeed in ushering its young fans into the NFT ecosystem.

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